Performance Marketing Manager
More than 90% of fantasy players in India never win big. Our innovative app boosts users’ chances of winning prizes with the help of cutting-edge predictive analytics. Additionally, we bring top fantasy apps together into a single platform for the first time, allowing users to explore contests, pick, manage, and monitor their teams - all in one app.
Backed by some of the most successful players in global sports data analytics, we have secured seed investment and tested our prototype. We are looking to launch an exciting new product and scale up our business into the largest and fastest-growing fantasy sports market.
At 11Wizards, we believe in creating a culture of belonging and collaboration. We welcome and respect diversity in our interactions with customers, partners, and colleagues. We also believe in innovation and tackling challenges in new ways. We trust data to guide us in the right direction and strive to create fun and rewarding experiences for our customers, partners, and each other within the company.
As our Performance Marketing Manager, you'll be the architect and navigator of our paid user acquisition strategy. You'll wield the power of data and creativity to build, launch, and optimize campaigns across leading ad networks – Google Ads, Facebook Ads, DSPs, and other leading ad networks. Your ultimate goal? Fuel explosive app downloads while driving down CAC and maximizing ROAS**.**
Campaign Strategy & Execution:
Craft and implement performance-driven acquisition campaigns across key ad platforms.
Develop targeted audience segments and messaging strategies for optimal user acquisition.
Negotiate with ad networks and partners to secure the best possible deals and placements.
Launch and manage multi-channel campaigns, ensuring cross-platform synergy and alignment
Pave a way to define an optimal media mix for the brand
Data Analytics & Optimization:
Deeply analyze campaign performance, identify key metrics, and extract actionable insights
Continuously optimize campaigns for improved efficiency and ROAS
A/B test ad copy, creatives, and landing pages to drive conversion rates
Report on campaign performance and provide data-driven recommendations to optimize budgets
Budget Management & Reporting:
Allocate and manage marketing budgets effectively to maximize ROI
Develop and implement cost-containment strategies to minimize CAC
Craft compelling reports and presentations to inform stakeholders and decision-making
Partnerships & Innovation:
Build and cultivate relationships with key ad networks and industry partners
Stay updated on the latest performance marketing trends and technologies
Identify and implement innovative acquisition strategies to stay ahead of the curve
Your Skills & Experience
Minimum 5-8 years of hands-on performance marketing experience, preferably (not mandatory) from the gaming or fantasy app user acquisition background
Proven track record of success in acquiring users through paid advertising channels
Deep understanding of marketing data analytics, campaign optimization, and reporting
Expertise in Google Ads, Facebook Ads, and other major ad networks
Strong analytical skills with proficiency in data visualization tools
Passion for cricket and the Indian fantasy sports market is a plus
Proficient with measurement tools like Appsflyer, Google Analytics, Play Store console, firebase, and similar tools
Understanding of the impact of new changes to user privacy like Google Privacy Sandbox and Apple SKAd
Experience in working with ad partners and agency partners
Well-versed with best practices in digital marketing initiatives like SEO/ASO, SEM & Display ads
What we offer
As an 11Wizards employee, you’ll be part of a diverse and dynamic team of individuals from all over the world, and enjoy a range of benefits and perks, including:
Competitive salary and benefits package
Long-term bonus plan linked to company milestones
Flexibility to work from the location of your choice
Flexible schedule that works best for you
33 days holiday each year
Training and professional development budget
Physical and mental well-being budget
Use of high-spec company hardware to support effective remote working
Travel to team-building events and company retreats
An immediate start is available for the right individual. Please send CVs, a cover letter, salary expectations & visa status (if applicable) to email@example.com